Part I of this series taught us that it is important to take good photographs, write concise item descriptions and tag appropriately. There is more though to being a successful seller on Etsy and getting your shop noticed. Some other important things to keep in mind are:
1. Price your work correctly - There are a number of things to keep in mind when pricing your work - the cost of your supplies, the time you spent creating your items, the time you spent listing your items and of course, your competition. Don't undervalue yourself!
The Art of Pricing: Understanding Your Costs
The Art of Pricing: Staying Competitive
The Art of Pricing: Price, You Get What You Pay For
The Art of Pricing: Theories in Discounting
The Art of Pricing: Tiered Pricing
The Art of Pricing: Bundle Up on Your Way to Higher Sales
If you haven't downloaded the free Etsy Seller Worksheet yet, you may want to try it out. This spreadsheet will help you figure out your monthly profits, track orders, look over top selling items and keep on top of your shipping. Read more about it and download the spreadsheet here
I think the Art of Pricing will have to be a blog topic of its own. Stay tuned for it, I've got some reading to do.
2. Write clear and concise shop policies - Make sure your customers know exactly what they can expect from you.
Tech Update plus Customer Care Tip: Hello Policy!
3. Improve your profile - Believe it or not, many buyers DO read seller profiles. Write something that will spark interest. Don't be scared to tell a little bit about yourself. Let your buyers know you are human, not just another online store.
Shop Makeover Series: Crafting a Profile Page
There are still a few more things we need to learn but this will be all for today. Once again, I will let you have a few days before I bombard you with more useful information. There's only so much you can read and do at a time.
Enjoy the remainder of your weekend!
And remember to stop by TheHouseOfMouse's Business Topics thread to show your support. After all, she's the one who inspired me to post this information.