Who's Behind NM?

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Nature Manipulated (NM) creates visual, wearable and practical art that reflects upon nature and all of its elements. At NM, we believe that everything is a part of nature, some things are just "nature manipulated."

NM specializes in one-of-a-kind handcrafted jewelry, handmade greeting cards, nature photography and other unique accessories.

To read more about who's behind NM, please click here.
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Thursday, October 30, 2008

Tweet Tweet ... Twitter - A Useful Tool or Not?

Over the last few months I have been hearing a lot about Twitter, a micro-blogging site that allows you to post updates up to 140 characters long from your computer or phone. It's name has been popping up all over public relations newsletters, newspapers and Etsy. I've looked at the site a few times - trying to figure out what all the hype was about and how "Tweeting" could be potentially useful for businesses.

The other day, after reading several New York Times articles about Twitter, as well as a few blog posts, I decided to give it a shot. I started an account and "tweeted."

Since I joined on Monday evening, I have accrued 23 followers - not sure where they came from or how they found me. I'll take them nonetheless, and I'll sing to them - like a bird, "Tweet, tweet. Rockin' robin."

I haven't been on Twitter long enough to determine whether it is useful for a business or merely another social networking site to get hooked on. I've wasted significant time on Friendster, MySpace and now Facebook. Although, I think all those sites have some benefits, they are clearly more time-consuming than anything else (at least for me). Luckily, Twitter only allows you to write 140 characters at a time. You have to learn to be brief. Not bad for someone always on the go!

Yesterday I decided to read about Twitter on Etsy and get some opinions from fellow crafters. It seems as if there are mixed opinions in the forums as well. I did obtain a bunch of potentially useful advice from Etsians who tweet. Below are the particularly useful posts and resources I found on Etsy:

Redpanda says, "TARGET who you're following. Use Twitter's search tool and search for people who have tweeted about your form of art or craft recently. Follow them! Also follow the people Etsy is following. These are people who know about Etsy, and like the concept but may not have been introduced to your shop. After a week, if you want to clear out those who aren't following you back, you can use www.lessfriends.com to do so."

Timothy Adam suggests determining what your long term goal is before you use Twitter. If you want to use it as a marketing tool, leave your personal posts out. Post updates on new items, sales, and blog posts. You can use Twitter to seek opinions and critiques. On his blog, Timothy provides some additional great ideas as well as links to tolls you can use with Twitter.

To read what Etsy's Carprichos and strangelittlebird have to say about Twitter, please read this Storque interview

Still confused about Twitter, watch this video posted by leelefever on Common Craft:

What is your experience with Twitter? Do you use it? Do you like it? Has it helped bring visibility to your shop and/or blog?


timothy said...

Twitter is such a great tool... great post!

Always Amy said...

I use it. I love it. I've had at least 5 sales via Twitter this week alone.

But it's a fine line. Play. Have fun. Promote. But don't spam.

June Shin said...

twitter is fun. my shop has gotten a lot more visible because of it.

shannon said...

I love twitter- but mostly use it to socialize. I have feeds of my blog and shop up there, but I can't talk about crafts, crafts, crafts all the time! ho ho ho!@

Rose Works Jewelry said...

This is a great blog post! I'm still new to Twitter but I think I'm addicted :P

Waterrose said...

I agree with timothy, but I think that you do need to add some personality when you tweet. I've read to many posts that people are really annoyed by people who just "advertise."

blackfeatherfarm said...

I'm still wondering - to "tweet" or not to "tweet," so this info is helpful.

The ChainMaille Lady said...

Great article! I just signed up for Tweeter last night. So far it is alot of fun. I loved the video!

storybeader said...

I keep on forgetting I signed up, until someone comes along and invites me to follow along. Looks like a social network to me - it's people I already know.

Debbie said...

I've already picked up several great tips from others since I joined Twitter.
Nice Article.

Mommy Bee said...

Thank you so much for this post. I've been trying to understand more about the twitter thing...this post is very helpful.

TheresaJ said...

Good info. I don't Twitter -- yet, and found this info useful. Thanks!

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